Irregular Choice is known for "maintaining creativity and individuality in a world of conformity. It is more than just the name of a brand. It's a state of mind, a way of being." With a flagship store in New York’s Nolita neighborhood and a residence on London’s Carnaby Street, Irregular Choice is everything you ever imagined as a child put together into fabulous clothing, shoes and accessories.

Launched by Danny Sullivan in 2004, Irregular Choice, inspired by "Alice in Wonderland, fluffy furs and wooden architectural heels with a sheriffs stomp”, has since exploded in the scene having carved itself a niche and inadvertently founded itself a fan club.

With over 500 pieces designed by Dan per season, handbag lines, a new girls’ sneaker range titled ICED, clothing releases, having collaborated with some of the worlds most sought after brands and designers- Irregular Choice has been worn by celebrities such as Katy Perry, Zooey Deschanel, and Agyness Deyn; proving that Irregular Choice is more than a brand name, but that it is a way of life.

Hotter than hot collabs with Hollywood design duo Heatherette, Fashion Innovator Emma Bell, and cult 60s doll Blythe, Irregular Choice continues to relentlessly portray the "Irregular ethos" and constantly pushes the boundaries with each collection. Irregular Choice has even been named "The Viagra of the shoe industry".

The accessories are fun and upbeat, and the shoes are absolutely to die for. I have truly fallen in love with their Rosepea shoe collection. Each style is so unique, that there is definitely no other shoe like it on the market... guaranteed. The shoes come in multiple styles; heels, wedges, flats, boots, and recently Irregular Choice has launched their own line of sneakers paired with a lightning bolt across the side and an intergalactic style.  The bright 70's vintage feel cute clutch with a large dotted bow, is the perfect girly accessory for any occasions.

You can visit their website at www.irregularchoice.com, which is equivalent to Care Bears on acid, yet is surprisingly enticing. On the site you can peruse and purchase all of the Irregular Choice products from the handbag, shoe, Women's and Men's lines. Join the Club (aka- become a member) and you will be rewarded with free downloads, videos, VIP exclusives, and you can even give your input by submitting your own product review.

Irregular Choice is like a trip back to your childhood, and returning to incorporate your dreams into your chic, cute, and adult wardrobe. However- be cautious, you will become magnetic while wearing any product from Irregular Choice. Every passerby will be drawn to you... and a few may just fall in love with you and your new found whimsy!

Visit the Nolita store at 276 Lafayette St. NY, NY 10012 or online at Irregular Choice