Effortless style allows you to get on with your day in a fabulous ensemble with very little fuss. Isn't that what we all want: to look and feel chic, modern and sexy without trying too hard? Designer Kimberly Ovitz must have had this notion in mind while cultivating her RTW line.

Each piece from Kimberly's collection seems to simpley capture just the right amount of urban sophistication with a feral punk rock edge. Her garments look relaxed, yet polished, with her timeless minimalist pieces emulating Kimberly's own androgynous laissez-faire style.

Kimberly's muted color palette include shades of black, grey, ivory, nude and hints of navy blue. Her pieces are cut to flatter a plethora of different shapes and sizes... so, even if you've got some junk in the trunk, you too will be able rock this collection.

Where to buy: Shopbop.com, intermix.com, satinebotique.com and polyvore.com