One night during Miami Art Basel, I ended up at a Duncan Quinn pop-up shop uber-hot Cocktails and Croquet party hosted by Social Diva. I was promptly introduced to the fantavulous Peg Samuel, CEO of Social Diva Media. Obvi, we clicked right away and made plans to meet up at Soho House. I knew that Scene B Seen readers would love to know all the deets about Social Diva.

Scene B Seen: What is Social Diva?

Peg Samuel: Social Diva™ is a go-to resource for all of your social needs. We keep you in the know and enhance your social life by providing info on fun events, handy time savers, invitation-only sales, and the best places to go. On top of all that, we host our own fabulous events in select cities.

SBS: When and how did the idea for your website, Social Diva, begin?

PS: I started Social Diva in an attempt to answer to the infamous, age-old question, “Where can a girl go to have some fun?” Voila! Social Diva was born to solve weekday and weekend doldrums. We produced unique, hip, exciting events with creative, carefully selected themes in the hopes of making going out more fun.

SBS: How has SD developed and/or changed since inception?

PS: We add on more cities every year and also host destination events, like our prior events at Turks and Caicos Film Festival, and our UK book launch in London at the Shoreditch House.

SBS: How do Social Divas vary from city to city?

PS: Social Diva’ism is a mindset; it really is about knowing yourself. You know what you like, love, want and how you want to be. And then you go after it. Being a Social Diva is all about the person and what’s on the inside not where they live.

SBS: You’re based out of New York City, is NYC Diva central?

PS: Yes, we love love NYC. And it loves us right back!

SBS: SD is heavily subscriber based, how does this work and what sort of insider info will a member receive by being on the list?

PS: We have events, insider scoop and divas deals. But most importantly we personally check out everything we report on to make sure it is diva-worthy before reporting on it. We also will never tell you what you’ve missed, we are always inviting.

SBS: I love that! There is nothing worse than receiving a newsletter with "What You Missed..." in the subject line.

PS: Exactly! That makes you feel like an outsider, SD wants you to be an insider.

SBS: SD is like the link for SBS readers. Speaking of, you recently published a book, How to Be a Social Diva. What’s the scoop?

PS: How to be a Social Diva has all the tips of the Social Diva trade: wardrobe guidelines for every event, how to fit your life into a clutch bag, plus essential instructions on how to entertain, travel, shop, eat, look, party and relax like a Diva.

SBS: My fave tip is the Blister Buster.

PS:  We Divas love our stilettos, who knew it was so simple to make them comfy?!

SBS: Right? Obviously, parties are essential to social divaness, when did you start hosting parties?

PS: We’ve always been hosting parties! That is what makes us unique, we not only report on where to go, we provide it too!

SBS: What can one expect to find at an SD fete?

PS: Fabulous, like-minded, approachable, fun, interesting people… and YES guys too!

SBS: And what is a party without great tunes? You recently dove into the music business, do tell...

PS: After success in publishing, Social Diva wondered, “Where-to next?” The answer? Well, the recording industry of course. After all, who knows better about music that utterly rocks than a Diva? The Strictly Social Diva™ compilation gives Divas a fabulous mix of heart thumping House music to groove to- whether you’re primping for a party, mingling with the fashionistas, prepping a Divalicious dinner for friends, or just cruising around in your convertible Smart Car.

SBS: Nice! So, I have to ask, what is your fave part about being a Social Diva?

PS: Meeting people, having fun and having others enjoy what we are providing.

SBS: How do people find out about SD parties and other hot parties around town?

PS: Well that's easy! Sign up and we’ll put you on the list! http://socialdiva.com/sign-up/