Mugler’s Men Summer 2012 Campaign Video Review
Written by Brittany Dorsey
Monday, 22 August 2011 20:11
Fashion - Campaign Ads

Fashion has always been a field of innovation and breaking the mold, the reason why people are so fascinated with the industry. Each year, designers' campaigns get bolder. Most people who follow high fashion have come to expect it.

But how far can designers go before it becomes offensive? In 2007 there was a Dolce & Gabbana campaign that pretty much depicted a "stylized gang rape." The ads were extremely offensive and had to be taken down in several countries. The designers did not feel that there was anything wrong with the ads.

Recently the campaign for the Mugler men's ready to wear Summer 2012 menswear collection involves a video of the "adult" nature. The video is titled "Brothers of Arcadia" and was directed by Branislav Jankic under the creative direction of Nicola Formichetti. I came across the video and I'm not sure that this ad was meant for people to purchase the clothing or if it was just a way of producing low grade pornography.


The video starts out harmless in nature for the most part, and then there is about a 2 minute span of male models running around on a beach and wrestling while covered in paint. But as the video goes on, you hear the music change to an electronic beat as the camera pans across rooms in what looks like a sex club. The video itself is about four minutes long but has about a minute and a half in credits. I, of all people, get that fashion is a form of art and expression but there is no specific message for people who are interested in the line unless you expect to wear the ready to wear collection on the beach or in a sex club. You can view the video here.