"That's what it is about. Tonight is about the children." Timothy Bayly, Northeast Senior Regional Director stated, while pointing to the dissolving video images on the large format screen. These could not have been better opening words to an unforgettable event.

The 3rd annual Design Cares, presented by Saks Fifth Avenue, was held at the Armory Thursday evening, April 30th, 2009. The fashion and style industries came together to give back by utilizing their experiences and supporting St. Jude Research Hospital.

36 designers, including: John Galliano, Vera Wang, Alberta Ferretti, Nicole Miller, Neil Bieff, J. Mendel, Christian Cota, Reem Acra, Jonvaldi Couture, Diane von Furstenberg, Maggie Norris Couture, Versace, Edwin D'Angelo, Domenico Vacca, Catherine Malandrino, Angel Sanchez, Gucci, Matthew Williamson, Marc Jacobs Collection, Luca Luca, Yigal Azrouel, Carolina Herrera, Zuhair Murad, Michael Kors, Chado Ralph Rucci, Valentino, Badgley Mischka, Adrienne Landau, B Michael, Carlos Alberto, David Meister, J. Gerard, Narcisco Rodriguez, and Karl Largerfeld, donated their time and evening gowns to present an unforgettable runway show. All gowns were available for auction and including extraordinary designs by Micah and Courtney, two children of St. Jude, interpreted for the runway by Christian Siriano and Tian Justman respectively.

Hosts: Phillip Bloch, Chanel Iman, and Veronica Webb led the glorious evening by introducing co-chairs Dawn Gallagher and Reynaldo Davis Carter, as guests enjoyed tastings from 25 different restaurants, and perused the silent auction items.

I thought it would be a great idea to get the inside scoop on how this all comes to fruition. I turned to Kerry Bannigan, CEO Nolcha and Backstage Director for Design Cares 2009.

SBS: Nolcha is an all inclusive fashion business, what is your main objective?

KB: To provide business opportunities – sales, marketing and networking – to the emerging fashion designer and retailer.

SBS: How/why did you get involved in Design Cares?

KB: Arthur (Mandel, ESQ/President Nolcha) and I are active committee members and with our current job roles we naturally feel into the Design Cares Runway Show initiative.

SBS: Why St. Jude, what does it mean to you?

KB: St. Jude stands for so much more than research. Due to the research it has allowed so many members a successful and continuous survival rate that it is awe inspiring. Seeing Vivian (a patient) walk down the runway without her crutches at the runway show made it all worth while. Her confidence, her enthusiasm and most of all her belief was incredible. In addition working with reputable brands such as, MAC and Warren Tricomi, plus designers such as Versace, Valentino and Lagerfeld, made the connection for fashion giving back even stronger.

SBS: Yes. Incredible, really. What was the process like being the Backstage Sponsor/Director and have you done anything like that before?

KB: Due to running Nolcha Fashion Week, every season we are very equipped to fully produce runway shows. As active committee members, this is what Nolcha provided to St Jude Design Cares.

SBS: What does it mean to you and Nolcha to be a part of such a fab event?

KB: It is not about the event that is fabulous to Nolcha, although unfortunately for some it is a wonderful way to boost your resume, it is about the fundraising, the childrens hopes and dreams plus working with an amazing team that dedicate their lives to theses children on a daily basis.

SBS: Absolutely. For me, the fact that a group of individuals came together for those hopes and dreams and those of the future, is truly amazing. What did you personally take away from the evening?

KB: As I stated before, it was the patients on the runway that made my night. Vivian has the dream to be a co-host for red carpet stars and FOX! made that happen. It made me feel alive and step outside of the superficial fashion bubble we tend to live in.

SBS: What was your favorite part and, not to be superficial, yet I must ask- your favorite dress?

KB: I am being biased, but I loved the runway show. The gowns were gorgeous. My favorite was Karl Lagerfeld, with his dress closing the show.

SBS: I loved that one too. Those lines were so striking. What's next for Nolcha?

KB: Stay tuned as we prepare for Nolcha Fashion Week: NYC. Runway and Accessory opportunities available at info@nolchafashionweek.com Plus many private shopping parties coming at Nolcha Retail Space retail@nolcha.com.

This remarkable extravaganza showcased dreams, contributions, gratitude, beauty, elegance, inspiration, the power of donation, and all the possibilities that can be achieved when individuals come together for the greater good.

100% of every auction purchase benefits St. Jude Children's Research Hospital and could not have been done without the attendees, supporters, donors, and the Fashion Show producers: Reynaldo Davis Carter, Dawn Gallagher, Brad Parsons- of Yes Productions, launchmedia:group, and Nolcha.

For more photos: click here

*photo 1 by Aracelis Batista courtesy of Nolcha:Gown by Carlos Alberto

*photo 2 by Aracelis Batista courtesy of Nolcha: Veronica Webb, Phillip Bloch, and Chanel Iman

*photo 3 by Aracelis Batista courtesy of Nolcha: Courtney, Vivian Laws, and Tian Justman

*photo 4 by Aracelis Batista courtesy of Nolcha: Kerry Bannigan- CEO Nolcha

April 23rd was definitely an evening of fashion passion. My bestie, Jen Marden, accompanied me to the opening of the Nolcha Retail Space in Nolita, where she quickly fell in love with a fantastic crystal clutch by Joann, and ran into a couple past acquaintances. I was stoked to view the eclectic and talented ensemble of independent designers, Nolcha features in this gorgeous space.

238 Mulberry, is home to the hottie twin footwear design duo Shane&Shawn. For Nolcha to embrace its mission to bring business to the forefront of the independent fashion market by expanding its current resources that include Nolcha.com – an online portal delivering daily business articles, news, global event coverage and insider interviews pertaining to fashion, it seemed the natural next step was to team up and share the deco-fab space with Shane&Shawn.

While Nolcha plans on rotating up and coming designers, the initial set is absolutely magnificent. Jewelry designers include: Ana Gutierrez, Marijoli, Anthracite, Castaway Design, and BettyLou Jewels. Bag designers spotlighted: Luis Steven, Gida Bavari, Paschal, and Accessories by Joann, as well as, hats designer, Ms. Bodangles, and clothing by Nuvula.

Lynn Furge, Nolcha Creative Director, states, "It is almost as if each designer has their own mini flagship store via the Nolcha Retail platform." This is so my kind of store. I imagine that is why Arthur Mandel, ESQ/ President, invited me to attend the opening.

Not only is Nolcha embarking on the retail journey, they are also thrilled to be the Backstage Production Sponsor for the St. Jude Design Cares Runway 2009, Thursday, April 30th at the Armory.

Conclusion: Nolcha Retail Space is a M-U-S-T. I swear they will have the next got to have a weeks before... and please check out: St. Jude Design Cares.

Were You Seen? Click here to see more photos from Nolcha Retail Opening

*photo 1 courtesy of Aracelis Batista (L-R: Kerry Bannigan, CEO Nolcha and Arthur Mandel, ESQ/President Nolcha)

*photo 2 courtesy of Aracelis Batista (L-R: Lynn Furge, Creative Director Nolcha, Jen Marden, and Britten Heft)